Bitnovo
These are some of the campaigns created working in Bitnovo, one of the main cryptocurrency exchanges in Spain.
Extremely simple:
We launched our new app, featuring a simplified cryptocurrency buying process, and we wanted to convey this message in an engaging and fun manner.
Pesetas for Bitcoin:
The peseta, Spain's official currency for more than 100 years, was weeks away from going out of circulation. At Bitnovo we thought it was the right time to propose an idea to people: "exchange the currency of the past for the currency of the future".
Instead of exchanging their last pesetas for euros, we proposed exchanging pesetas for Bitcoin. And it was a great success in the media. We got a shoutout from Cointelegraph, Bolsamanía, Criptonoticias, EcoBolsa, Uppers, and more.
More info at: https://blog.bitnovo.com/en/exchange-your-last-pesetas-for-bitcoin/
Defending privacy:
Governments and regulators warned cryptocurrency exchanges about the problems of having private cryptocurrencies such as Dash, Monero or Zcash listed on their platforms. Due to pressure, exchanges such as Shapeshift or Bittrex removed these cryptos from their platforms.
As we at Bitnovo strongly believe that the privacy of money should be a fundamental component of creating a free and open society, we decided to do the opposite of our competitors. We reduced the fees to buy Dash, buy Monero or buy ZCash by 50% in order to support these projects in the most difficult time.
Our campaign got featured in the press, including outlets like Investing.com, Cointelegraph, Criptonoticias, BeInCrypto and more.
More info at: https://blog.bitnovo.com/en/bitnovo-supports-monero-zcash-and-dash-more-than-ever-we-reduce-the-commissions-of-these-3-cryptocurrencies/
Toys for Bitcoin:
We created the first Christmas toy donation campaign that, in exchange for your donation, gave you Bitcoin. In this way, we took advantage of the growing interest in cryptocurrencies to help all children in Spain to receive a gift for Christmas.
We got some love from the media—Coingape, Investing.com, Cointelegraph, Criptonoticias, Territorio Bitcoin and Cripto247 all covered it.
More info at: https://blog.bitnovo.com/juguetes-por-bitcoins/