Regalos Despertar
Freelance work
Every year, Regalos Despertar, raffled one breakfast among all fans who would like his father's day post. Exactly the same thing that all brands do on Facebook.
This year, we decided to do something different. We proposed to our fans to tell us what was the most valuable advice their father gave them to participate in the raffle. But this time, in addition to the big prize, everyone was going to take a gift.
Results:
+70 fan posts honoring their parents.
x8 interaction with respect to previous years.
+320% of breakfasts sold compared to the previous year.
-The campaign had a very strong connection with customers who sent dozens of beautiful messages thanking us.