Kit Kat
Agency: J. Walter Thompson Buenos Aires
Break Jacket:
We create the first jacket that becomes a pillow. You just have to inflate your hood to have a break wherever you want.
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Dr. Break:
A doctor who tells you when it's time to have a break.
E.g.: As soon as you get in the elevator, you press the door close button multiple times. You need a Kit-Kat.
Christmas:
Thanks to the new content the engagment grew 70% over the previous year.
E.g.: Dear Santa, for Christmas this year, I wish to fit into a size M.
Real Time:
The real-time content catapulted us. We knew how to talk because we always listen to our audience.
E.g.: Lionel Messi announced his resignation from the Argentine national team after losing his second consecutive Copa América final. Minutes after, we at Kit Kat, asked that it just be a break.
“We hope it's just a break. #DontLeaveLio”
We create the first jacket that becomes a pillow. You just have to inflate your hood to have a break wherever you want.
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Dr. Break:
A doctor who tells you when it's time to have a break.
E.g.: As soon as you get in the elevator, you press the door close button multiple times. You need a Kit-Kat.
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Christmas:
Thanks to the new content the engagment grew 70% over the previous year.
E.g.: Dear Santa, for Christmas this year, I wish to fit into a size M.

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Real Time:
The real-time content catapulted us. We knew how to talk because we always listen to our audience.
E.g.: Lionel Messi announced his resignation from the Argentine national team after losing his second consecutive Copa América final. Minutes after, we at Kit Kat, asked that it just be a break.
“We hope it's just a break. #DontLeaveLio”
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